As if eating McDonalds while you’re driving isn’t bad enough? Now you might crash just looking at the billboard.
NO Way!!!! is this man out of his mind? … he isn’t but we might be!
Here’s a close up.

I spotted this while driving on The I-5 near Hasley Canyon Road right here in Santa Clarita.
Very creative marketing I don’t think I’ve ever seen any thing this unusual in Santa Clarita before.

10 responses so far ↓
1 andrew // Nov 29, 2007 at 5:23 pm
well….it appears that an employee of the firm contracted to install billboards for mcdonalds is doing some sort of task related to the installation of this particular billboard.. ok…what do i win?
2 Darla // Nov 29, 2007 at 7:39 pm
Andrew, is that your final answer?
3 Chris Jones // Nov 29, 2007 at 9:04 pm
It’s either a fake man or a man paid to stand there as a gimmick. Either way the sign is made to do that.
Chris Jones
4 Lindsay // Nov 29, 2007 at 9:56 pm
It’s obviously a marketing pitch to convey the hefty weight of the new burger. My assumption is that the average American is going to consume 3 third pound hamburgers, which will lead to a massive heart attack and certain death. Great advertising McDonald’s! Way to kill off your consumers!
5 Sally // Nov 29, 2007 at 11:36 pm
Its a mannequin, further enhancing the idea of just how big their burgers are.
6 Kavita // Nov 30, 2007 at 6:40 am
It is distracting. But, atleast better than watching scantily clad women on the billboards.
7 Richard // Dec 9, 2007 at 6:56 pm
I think its fake and its a Great Marketing Idea. It will absolutely get your attention.
8 divotfiller // Dec 13, 2007 at 5:49 pm
It is distracting yes, but I still prefer scantily clad women billboard maintenance people.
9 Ken Smith // Dec 14, 2007 at 2:42 pm
Ok I have to know, have you driven past it again to see if it’s a real person or part of the billboard? That sure would get people to take notice of your ad, more important gets them talking about it.
10 Kristal Kraft // Jan 30, 2008 at 8:19 pm
Wow if that guy isn’t real, I’d be amazed. He looks very real to me. Nice marketing for the big M.
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