Almost always it is advisable to respond to users who reach out to your brand on your online properties, such as your Twitter account, Facebook fan page or brand website. Not responding may make users feel ignored, in other words like you could care less about their feelings and/or questions.
People will respect you and listen to you if you have an important title. If you have your own business, make yourself CEO. If you do not own your business, find a creative title that evokes authority and power. Sign your articles and emails with your name and your title.
After publishing a book, Amazon gives you the option of giving it away for free for up to 5 days. This is when I used to send the book to 20 friends to review. I’d write each review for them, so all they had to do is copy and paste.
This worked well, but it was also a pain in the ass, so I recently started paying someone to find reviewers for me.
I found my fake reviewer on Craigslist after I posting an ad looking for a content writer. He ended up being a part of some kind of review circle that I still don’t really understand, but I pay $3 per review that he gets me. However, there are tons of sitesthat do this.
Do I directly pay for positive reviews? Ehh, it’s a thin line, I pay people to “read” my books and hopefully they’ll review it. The reviews just always happen to be positive.